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In an Industry That Won’t Stop Shouting by Zara Natalia Hosein Fashion is no longer something that takes time to appreciate, being posted, announced, teased, and reposted all before a garment has the chance to exist on its own. Luxury houses compete not only through design, but also through how loud they can be. Logos become more obnoxiously used, campaigns become more cinematic, and the founders become more of a persona. Each collection is accompanied by a narrative designed

An exploration of craft, culture, and fashion marketing in an era of overproduction. by Zara Natalia Hosein Why does fashion feel flat? Today, the big names are producing fashion that feels empty, lacking quality, and emphasising quantity. There has been such a heavy focus on people pleasing in the fashion industry, more specifically in corporations that work in favor of fast fashion. Fast fashion has led to recycled aesthetics and micro trends, giving consumers the idea that